Extensive List of Issues a Technical SEO Agency Can Optimize

1. Site Architecture

• Improving Site Navigation: Organize content logically and intuitively to make it easier for both users and search engines to find important information. Example: Implementing a clear hierarchy with categories and subcategories.
• Creating an XML Sitemap: Generate and submit an XML sitemap to search engines to ensure they can discover all your site’s pages. Example: Using tools like Yoast SEO or Google XML Sitemaps plugin.
• Setting a URL Structure: Develop a consistent and descriptive URL structure that reflects the site’s architecture. Example: Using short, keyword-rich URLs like example.com/services/seo instead of example.com/page?id=123.

2. Mobile Optimization

• Ensuring Mobile-Friendliness: Implement responsive design to ensure your site works well on all devices. Example: Using CSS media queries to adjust the layout based on screen size.
• Responsive Design Implementation: Optimize images and other elements for mobile to improve load times and usability. Example: Using flexible images and grid layouts that adapt to various screen sizes.

3. Page Speed

• Compressing Images: Reduce image sizes without compromising quality to reduce page load times. Example: Using tools like TinyPNG or ImageOptim.
• Minifying CSS, JavaScript, and HTML: Remove unnecessary characters from code to reduce its size. Example: Using minification tools like UglifyJS or CSSNano.
• Leveraging Browser Caching: Store static resources locally on users’ browsers to speed up subsequent page loads. Example: Configuring cache settings in the .htaccess file or through a caching plugin.

4. Crawlability

• Creating and Updating robots.txt: Guide search engines on which pages to crawl and which to avoid. Example: Blocking admin pages from being crawled with Disallow: /admin/ in the robots.txt file.
• Fixing Crawl Errors: Identify and resolve issues that prevent search engines from accessing your pages. Example: Using Google Search Console to find and fix crawl errors.
• Managing Crawl Budget: Prioritize the crawling of important pages to optimize your crawl budget. Example: Ensuring that critical pages are linked from the homepage or main navigation.

5. Indexability

• Removing Duplicate Content: Use canonical tags to indicate the preferred version of a page. Example: Adding <link rel=”canonical” href=”https://www.example.com/preferred-page”/> in the HTML of duplicate pages.
• Using Canonical Tags: Prevent search engines from indexing duplicate content by specifying the canonical version. Example: Applying canonical tags to product pages with similar content.
• Ensuring Proper Redirects: Implement 301 redirects for moved or deleted pages to preserve SEO value. Example: Redirecting example.com/old-page to example.com/new-page.

6. Security

• Implementing HTTPS: Secure your site with SSL certificates to protect user data and build trust. Example: Using Let’s Encrypt to obtain and install SSL certificates.
• Managing SSL Certificates: Ensure that all pages are served over HTTPS. Example: Redirecting all HTTP requests to HTTPS using server configurations.

7. Structured Data

• Adding Schema Markup: Use structured data to help search engines understand your content. Example: Adding JSON-LD structured data for products, reviews, and events.
• Optimizing for Rich Snippets and SERP Features: Enhance your search results with rich snippets. Example: Using schema markup to display star ratings in search results.

8. Technical Audits

• Regularly Conducting Comprehensive Site Audits: Perform detailed audits to identify and fix technical issues. Example: Using tools like Screaming Frog or SEMrush to conduct audits.
• Monitoring SEO Log Files: Analyze server logs to understand how search engines interact with your site. Example: Identifying and resolving issues with crawl rates or blocked resources.

9. Error Management

• Fixing 404 Errors and Other HTTP Status Issues: Ensure that all links on your site lead to live pages. Example: Using 301 redirects for removed pages and creating custom 404 pages.
• Auditing and Resolving Redirect Chains and Loops: Simplify and correct redirect paths. Example: Reducing multiple redirects to a single 301 redirect.

10. JavaScript Optimization

• Proper Rendering of JavaScript Content: Optimize JS to ensure search engines can render your pages correctly. Example: Using server-side rendering or dynamic rendering.
• Pre-Rendering Content for Better Indexing: Serve pre-rendered HTML to search engines for better indexing. Example: Implementing pre-rendering solutions like Prerender.io.

11. Orphan Pages

• Ensuring All Pages Are Internally Linked: Link all pages within your site to improve crawlability and user navigation. Example: Adding links to orphan pages from relevant content or navigation menus.

12. Page Depth

• Keeping Important Pages Close to the Homepage: Ensure key pages are easily accessible. Example: Limiting the number of clicks needed to reach important pages from the homepage.

13. Redirect Chains

• Minimizing and Managing Redirect Chains: Reduce the number of redirects to improve site speed and crawl efficiency. Example: Directly linking to the final destination instead of multiple intermediary pages.