High-quality, optimized images can significantly impact your website’s ranking in search engine results, directly affecting the traffic and leads you receive.
Optimizing images involves selecting the right keywords for the image title, description, file name, and alt tag. Using descriptive words related to the page’s topic can make it easier for search engines to identify what the image is about.
There are many other opportunities for optimizing your images to increase engagement in search engine results. To learn more, check out this guide by Content Marketing Institute.